Turning Your Creative Idea into a Sellable Product

HUMAN CENTERED DESIGN THINKING AND PROTOTYPING.
  • Do you have the business skills necessary to create and innovate sustainable business ideas? Successful businesses today move beyond the traditional one-way influencing process of the past to build high performing organizations. Successful business leaders are more design driven and only organizations that innovates remains on top. Learn to drive change through innovation during this interactive three-day seminar. You will learn strategies and methods you can use to become an “Innovative entrepreneur”, one who has the ability to undertake to create innovative products according to the changing demands of the market.

  • KEY TAKEAWAYS

    • Generate innovative ideas for your business that addresses human needs,
    • Solve problems in your organizations,
    • Model strategy for your business idea
    • Prototype your idea to get feedbacks from users and figure out which idea would be successful and/or widely accepted.
  • WHO SHOULD ATTEND

    Whether you are a manager in a global corporation, an entrepreneur starting up, in a government role, or a teacher in an elementary school, everyone is expected to get lean – to do better with less. This why you need this course.
    This course is designed for entrepreneurs, professionals or organizations who wish to innovate a product or service and/or launch a business idea with meaningful Impact.

    • DATE | DURATION | TUITION

      Drive change as you inspire, motivate and solve problems through your organization.

      • January, March, May, July and September, 2018, Specific dates will be communicated to you once registered
      • 3 DAYS
      • ₦49,999 Naira or $159.99 USD, Discount may apply, contact us for more information.
      ₦49,999
  • QUOTE

     

     “What you sell impacts people.

    How much you charge impacts people.
    People will develop technology for you.
    People will run your company.
    People will sell your products.
    People will fund your venture.
    You can and will design your business for those people.”

    …Cynthia Mene I CEO Inspire Africa

  • KEY TOPICS

  •   1. EMPATHIZE 

    “To create meaningful innovations, you need to know your users and care about their lives.”

    Empathy is the centerpiece of a human-centered design process. The Empathize mode is the work you do to understand people, within the context of your design challenge.  As a design thinker, the problems you are trying to solve are rarely your own—they are those of a particular group of people; in order to design for them, you must gain empathy for who they are and what is important to them.

    1. What is Empathy?
    2. WHY Empathize?
    3. HOW to empathize?

     “Customer obsession is the essence of great design.
    Get in the heads and lives of the people you’re providing solution for.” 

  •  2. DEFINE

     “Framing the right problem is the only way to create the right solution.”

    The Define mode is critical to the design process because it results in your point-of-view (POV): the explicit expression of the problem you are striving to address. More importantly, your POV defines the RIGHT challenge to address, based on your new understanding of people and the problem space.

    WHAT is define?
    WHY define?
    HOW to define?

  •  3. IDEATE

     “It’s not about coming up with the ‘right’ idea, it’s about generating the broadest range of possibilities.”

    You ideate in order to transition from identifying problems to creating solutions for your users. Ideation is your chance to combine the understanding you have of the problem space and people you are designing for with your imagination to generate solution concepts.

    1. What is Ideate
    2. WHY Ideate
    3. HOW to Ideate
  •  4. PROTOTYPE

     “Build to think and test to learn.”

    A PROTOTYPE is a miniature example of the system, product, or service you want to provide.
     You need to prototype in order to help people understand your service or product enough to express opinions and reasons behind possible buying decisions”

    1.What is Prototype?
    2. WHY Prototype?
    3. HOW to Prototype?

     

  •  5.TEST

    “Testing is an opportunity to learn about your solution and your user.”

    Testing is another opportunity to understand your user, but unlike your initial empathy mode, you have now likely done more framing of the problem and created prototypes to test.

    “Before investing resources into any idea, create and test a PROTOTYPE with potential customers. Analyze feedback and adapt the product or service to fit customer needs.”

    1. What is testing
    2. WHY test
    3. HOW to test
  •  6. ASSESSMENT

    The assessment requires you applying the design thinking process to identify a problem, develop a solution to that problem, prototype your solution, pitch that solution to the class as your potential customers, and receive feedback.

  • Would you like to attend this training?